Despite a promise made by the UK government in 2018, no progress has been made towards better protecting people buying products labelled ‘sourdough’ from being misled, according to the Real Bread Campaign.
Its new campaign called Sourdough September is continuing to lobby for a change in legislation. More than 50 bakeries have also signed up to The Sourdough Loaf Mark scheme, which was launched in August 2020, which urges all bakeries and loaf and sandwich sellers to display full ingredients lists for all loaves.
Each bakery has signed an annual agreement to use The Real Bread Loaf Mark only to promote bread made without so-called processing aids or other additives. The agreement limits the use of The Sourdough Loaf Mark to Real Bread leavened only with a live sourdough starter culture, though not all Loaf Mark users bake sourdough bread.
Real Bread Campaign coordinator Chris Young said: “The law needs to change to protect everyone seeking genuine sourdough or other Real Bread for whatever reasons they want or need to do so.”
The group has long criticised mainstream brands for attempting to make fake sourdough recipes which it calls ‘sourfaux’. Its campaign also advises consumers who want to avoid sourfaux always to read ingredients lists.
It complains few countries have a legal definition of sourdough, allowing “industrial loaf fabricators, supermarkets and others are free to use the word to name and advertise products made using baker’s yeast, additives and even without a live sourdough starter culture.”
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September 08, 2020 at 07:59PM
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Bakers bitter about lack of action on sourdough imitations - FoodNavigator.com
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