Fairtrade’s mission to increase awareness of low cocoa farmer income continues in the run-up to World Chocolate Day (July 7) with the unveiling of a new celebrity-backed global campaign, named Bitter Sweet, that will feature a stop-motion animation, ‘Unwrap a Fairer Future’, that the organisation says exposes “bitter truth behind unethical cocoa sourcing practices by some major chocolate manufacturers”.
Produced by Fairtrade in collaboration with Niels Hoebers, the stop-motion animation film tells the story of two bespoke bars of chocolate. At first glance, both look good enough to eat, but once the wrapper is unpeeled, the bars tell two very different stories. Contrasting scenes are depicted in relief on the surfaces of the bars: one is stamped with bitter truths about trade injustice, while the other is imprinted with the sweet benefits of Fairtrade cocoa.
“We’re putting the important truth in people’s minds, making the bitter cost of each non-Fairtrade chocolate bar instantly apparent,” said Nilufar Verjee, Fairtrade’s Director of Public Engagement and Global Cocoa Campaign lead. “This is a captivating and highly shareable way to discover why cocoa farmers who grow the cocoa in our favourite chocolate bars deserve better incomes.”
Injustice and low prices
Viewers watching the animation on the bitter bar will be transported to West Africa, where uncertified cocoa farmers who are unable to grow their crop on Fairtrade terms face injustice and low prices, leading to poverty and deforestation that holds communities back.
"bitter" - Google News
July 05, 2021 at 06:20PM
https://ift.tt/3dMo8Tt
Fairtrade to premiere 'Bitter Sweet' film on World Chocolate Day - ConfectioneryNews.com
"bitter" - Google News
https://ift.tt/3bZFysT
https://ift.tt/2KSpWvj
Bagikan Berita Ini
0 Response to "Fairtrade to premiere 'Bitter Sweet' film on World Chocolate Day - ConfectioneryNews.com"
Post a Comment