Just months after launching a new philanthropic effort and her own magazine, Ayesha Curry is sharing plans to promote fellow Black entrepreneurs at a new brick-and-mortar store in Oakland.

Bay Area chef-entrepreneur Ayesha Curry is profiled in the fall issue of Domino magazine. (Photo courtesy of Domino) 

Curry’s latest venture comes to light in a Domino magazine cover story. In the fall issue, she discusses her desire to give voice to other Black women and provides the first glimpses into the Atherton home she shares with her husband, Stephen, and their three children. (Not surprisingly, the multi-talented one decorated it herself.)

The shop will be an extension of her recently launched lifestyle magazine, Sweet July, and will be located in Uptown Oakland. Besides featuring lifestyle goods either created by or curated by Curry, the business will “dedicate space to emerging Black-owned brands that do not yet have their own storefronts,” the article says.

Curry had launched her Bay Area retail empire in February 2019 with a pop-up store called Homemade at Oakland’s Jack London Square.

Publication of Sweet July came just before the Currys embarked on a partnership with World Central Kitchen to fight food insecurity via their Eat.Learn.Play. Foundation. Their nonprofit Restaurants for the People project has provided thousands of meals while supporting restaurant employees and farmers.

As for Curry adding “home stylist” to the long list of titles that already includes chef, restaurateur, product designer and cookbook author, she says her aim was to “create something beautiful that calms the spirit.”

The neutral black, white and gray palette boasts bursts of color and what the Currys call their first real art purchase, a painting by neo-expressionist Hunt Slonem, along with children’s whiteboard easels for the three budding artists in the family, Riley, Ryan and Canon.

The full Domino interview and more photos are online now. Print issues will be in stores and on newsstands by Oct. 1.