It's been another weird week in retail. Celebrities put their names on sweet treats, British Airways rolled out products perfect for those that miss traveling and Pepsi created a kit to help consumers relax a little.
This, and more, in this week's retail therapy.
Celebrities look to win over the hearts (and wallets) of cookie lovers
With the holidays in full swing, many of us are finding ourselves reaching for more treats than usual. Whether it's gingerbread, snickerdoodle or sugar, cookies are always a welcome addition to any holiday sweets spread.
So celebrities decided to cash in on the hype.
In a nod to Lady Gaga's most-recent album, "Chromatica," Oreo is creating a pink version of its cookie with green filling featuring a special design inspired by the album.
⚔️ LADY GAGA x @OREO x #Chromatica ???? Dropping soon! pic.twitter.com/Gtd5qeZXZi
— Lady Gaga (@ladygaga) December 2, 2020
Interested fans were offered the opportunity to sign up online for official release date alerts, with the first 1,000 subscribers receiving a complimentary pack. But as of Friday, the site had already received at least 1,000 entrants, according to the website.
But don't fret, consumers can still get their hands on six-pack versions of the special-edition cookies in convenience stores beginning in January.
And for those of us that just can't wait that long to treat ourselves with star-studded sweets, don't worry. Mariah Carey, the queen of the holiday season, created her own cookie brand set to launch Friday — National Cookie Day.
Mariah's Cookies
The brand, Mariah's Cookies, was developed alongside restaurateur Robert Earl and promises to deliver cookies to more than 30 U.S. cities, according to Food and Wine.
The cookies, which are available in boxes of six or 12, come in flavors like chocolate chunk, Heath bar, lemon cooler and spiced oatmeal raisin, but also seasonal varieties like white chocolate cranberry.
This Friday is also the day Carey's Christmas special premieres on Apple TV, so what better way to celebrate the holiday queen than by eating her cookies and watching her absolutely crush every single carol.
British Airways moves into commerce
Air travel hasn't always been the most glamorous of things for many. Crowded airports, screaming children and overly comfortable passengers invading your personal space are a few of the reasons for that.
But in a year where virtually all nonessential travel was halted due to the coronavirus pandemic, those little annoyances are beginning to be missed.
So as you continue ticking off your holiday lists this year, British Airways released some products that may delight travelers.
British Airways via Whatabuy.com
The airline has listed several products on Whatabuy and has sorted by "cabin" type: First, Club World and General.
Enter the First Class cabin and you'll find everything from hot towel plates to dishware all priced around £25.00 ($33.69). As you move to the Club section, products like serving trays and sectioned plates become available. But the best was saved for last because within the General Cabin, a whole world of treasures is offered, including meal trolleys, insulated boxes and oven racks.
One might not have given the vessels that deliver subpar food much thought, but after the past nine months, we can bet that there are individuals out there that would truly be delighted to find a meal cart under their tree this year.
Pepsi launches at-home spa kit
The holiday season, as wonderful as it is, comes with its fair share of stress. And coming on top of a year full of uncertainty and change, we could all use a break.
So Pepsi decided to take matters into its own hands to try to help consumers relax a bit. The brand launched a sweepstakes contest earlier this week to give consumers the chance to win a branded at-home spa kit, which features a cola-scented sugar scrub, bath bomb and face mask.
Interested consumers can enter the contest by tweeting the hashtags #PepsiSpa and #Sweepstakes, along with tagging one of their friends.
The spa kit comes on the backs of other brands launching self care-themed products this year. Dove partnered with Pandora in October to create a soothing playlist, while Babe Wine sold out of its Election Night Survival Kits more recently.
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