Bad news, Keizer gym goers, your protein shake loyalty is about to be tested. Wicked Sweet Bakery is now open, located immediately next door to the Physiq Fitness location on River Road.
Pastry chef Katie Peters and her husband Michael Peters — previously of Stayton — have reinvented the former Fortaleza Bakery space at 3852 River Road North.
They've painted, added cozy seating, built a new L-shaped display area and loaded one side of it with homey sweets and the other side with doughnuts.
Wicked Sweet's first day open was June 20, but due to not one but two mixer malfunctions, June 25 was their first day with doughnuts.
"It was crazy," said Peters, when the bakery opened at 6 a.m., people were "already waiting in the parking lot" to place their orders.
A Stayton favorite reappears
Though Wicked Sweet is a new venture, Peters' doughnuts already have a loyal following. The couple previously owned The Doughnut Shop in Stayton.
They bought the longstanding bakery since from Karen Lane in January 2018. Though business there was steady, Peters said, it wasn't profitable enough to make a living.
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They closed the business in May 2019 and began looking for a new location. They had originally planned on opening Wicked Sweet in Salem, but when they found an available storefront already equipped with a ventilation system they opted for a space in Keizer instead.
When they bought The Doughnut Shop, said Peters, they hewed closely to the business' focus on doughnuts. Wicked Sweet is a more comprehensive bakery cafe, not simply a relocation of the previous business.
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In addition to doughnuts, Peters offers a daily selection of pastries that includes brownies, scones, sticky buns and cinnamon rolls. Milk chocolate ganache-frosted cupcakes and her Aunt Sandy's recipe for red velvet round out a selection that also includes options for those avoiding gluten.
As she is able, Peters also plans on adding cakes as well.
Classic flavors with polish
While some of Salem's other doughnut shops offer flavor options in the double digits. At Wicked Sweet Peters focuses on a smaller selection of classics and a few signatures.
Apple fritters, classic glazed, tiger tails, maple and chocolate bars and cinnamon twists; all the must-haves are there. Beside them are Peters' own more distinctive options.
White chocolate raspberry is filled with house made raspberry jam and vanilla pastry creme. Fudge Brownie, a doughnut inspired by another treat, is chocolate-dipped and topped with brownie chunks, dollops of marshmallow and a swizzle of chocolate ganache.
Peters' Chai Spice doughnut, dipped in spice glaze, she tops with fluffy rosettes of whipped cream and a drizzle of caramel. It's a doughnut that wouldn't be out of place on the dessert menu of a restaurant.
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When she was right out of culinary school, Peters was hired at a bakery in Vancouver. The owner asked, said Peters, "are you doing cake for the looks or for the taste?"
"We're pretty focused on taste."
All of Wicked Sweet's doughnuts are the yeasted, fluffy style (no cake or old fashioned in sight) and Peters makes the frostings, jam and pastry cream fillings from scratch. For now, they're piping jam or cream into each of the filled doughnuts to order.
Wicked Sweet is not yet open for indoor dining, but they're accepting phone orders for pick-up and storefront service.
If you go
Where: 3852 River Road N Keizer
Phone: (503) 580-2862
More information: wickedsweetoregon.com
Emily Teel is the Food & Drink Editor at the Statesman Journal. Contact her at eteel@statesmanjournal.com, Facebook, or Twitter. See what she's cooking and where she's eating this week on Instagram: @emily_teel
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Wicked Sweet Bakery, new from owners of Stayton's The Doughnut Shop, now open in Keizer - Statesman Journal
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