Market outlook: Bitter Blockers
Bitter blockers reduce or block the bitter taste of food products. Bitter blockers have the ability to enhance the overall flavor of food and beverages. Bitter blockers contain Adenosine 5′ Monophosphate which is involved in the reactions of intracellular energy transfer. Bitter blockers, when dissolved in food products, prevent the tongue from experiencing bitter taste. The bitter taste is appreciated in food products such as beer, dark chocolate, wine, and coffee. But some products have extra bitter activating components causing an undesirable taste. The bitter blockers are used for masking of bitterness in food products. Masking the off-putting flavors of bitterness provides people with the choice of eating healthier and variety of food products.
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Reasons for Covering Bitter Blockers as a Title
The functional foods segment is a major contributor in the growth of the food industry. But many people are sensitive to bitter taste in food products. Bitter blockers provide people with the opportunity to consume food of their choice. Bitter blockers have special inhibitors which when introduced in food products mask the bitter taste. Apart from food products bitter blockers have widely been used in beverages. Bitter blockers have also proven to be beneficial for people sensitive to medicines. The bitter blockers are used in the pharmaceutical industry to reduce the bitterness of the medicines, especially for children. Over the years the population consuming beer and alcohols has increased at a significant rate. Though the bitter taste is a trademark of beer nowadays bitter blockers have penetrated its way into the beer and alcohol industry. Bitter blockers are also used to reduce the bitterness of ingredients in hydrolyzed soy, whey proteins, menthol and oral care products. All these factors are responsible for increasing demand for the bitter blockers in the market at a global level.
Global Bitter Blockers Market: Segmentation:
On the basis of form, global Bitter Blockers market has been segmented as:
- Powder
- Liquid
On the basis of end-use, global Bitter Blockers market has been segmented as:
- Food & Beverage Industry
- Pharmaceuticals
- Nutraceuticals
- Others
Competition Landscape: Bitter Blockers Market
Some of the market participants in the global bitter blockers market include MycoTechnology, Senomyx, Inc., Gerson Lehrman Group, NTC Flavors, Givaudan, Lipofoods, Foodchem International Corporation, Joh. Barth & Sohn GmbH & Co. KG, and Linguagen Corporation.
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Key Developments in the Bitter Blockers Market
Gerson Lehrman Group commonly known as GLG collaborated with MycoTechnology to use bitter blocking powers of mushroom roots. GLG has agreed to use ClearTaste powder developed by MycoTechnology in its stevia and monk fruit products. The company claims the product to be effective in beverages as well as berries.
Opportunities for Market Participants operating in Bitter Blockers
The growing demand for functional foods is the major driving force behind the increasing demand for bitter blockers. Bitter blockers have found significant importance in the food and beverage industry. Moreover, it has penetrated its way into the nutraceuticals industry as well. Therefore, the manufacturers can possibly identify strategies for promoting the benefits of bitter blockers thus, increasing the consumer awareness.
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