"Happy Ice is a product that's called 'Philadelphia Water' where I'm from. I'm born and raised in Philadelphia. When I came out here, I really was craving this product so much, but I couldn't get it," Mitchell said.
With the support of his mother in 2017, he launched his first Happy Ice food truck.
"I didn't have a bunch of money to spend on a storefront. So, when I called my mom with the idea, and she backed me and she was just as excited as me about it, that was all I needed to go forward with my dream and that's what I did," Mitchell said.
Along the way, he met his now co-founding partner Ted Foxman. Foxman said he fell in love with the brand when trying the dessert as a customer.
"I looked at everybody and they looked at me and I said, 'It's pretty great, right?'" Foxman said.
When Foxman joined Mitchell, the two had their sights set on one day opening a storefront. But like many, they didn't know what 2020 would bring. First, there were setbacks from the coronavirus pandemic. Most recently, protests took place in the area just before Happy Ice opened.
But Mitchell said he feels support from the community where his shop now stands.
"I really want people to feel special," said Mitchell.
Be sure to check out Happy Ice at:
7324 Melrose Ave, Los Angeles CA 90046
"sweet" - Google News
July 21, 2020 at 02:40AM
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Happy Ice brings sweet treats for summer - WPVI-TV
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