Milo’s Sweet Tea loves Auburn quarterback Bo Nix because Bo Nix loves Milo’s Sweet Tea, but Milo’s Sweet Tea has a very important message for everyone who drinks the cool, refreshing, lovely liquid that is Milo’s Sweet Tea.
Milo’s Sweet Tea loves the University of Alabama football team, too. Roll Tide.
And Milo’s Sweet Tea loves Troy, South Alabama and UAB.
And Magic City Classic rivals Alabama State and Alabama A&M.
And Oklahoma, Baylor, Texas and Texas A&M.
And Milo’s Sweet Tea even loves Georgia, Clemson and South Carolina equally, hard as that is to be believed.
Milo’s Sweet Tea, sold in 45 beautiful American states, including Alaska and Hawaii, probably has more love for college football teams everywhere than Milo’s Sweet Tea has grams of pure cane sugar in every soluble ounce of its nationally beloved beverage, hard as that is to be believed. That’s what Milo’s Sweet Tea really wanted to let everyone know. That’s the greater message that Milo’s Sweet Tea was hoping would be conveyed on Thursday, July 1, 2021, the first day the NCAA allowed college athletes to endorse products and make money off their fame.
Milo’s Sweet Tea, the proud Birmingham-based company, chose Auburn quarterback Bo Nix to bring their tasty drink to the celebration because bringing a gallon (or two) of Milo’s Sweet Tea to every party is always the polite and proper thing to do. Everyone knows this already, but stuff got a little confusing.
Milo’s Sweet Tea is giving Bo Nix money. OK, but what about Alabama?
What about the Iron Bowl rivalry, which is more important than pretty much all things in the state of Alabama?
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“Bo had reached out to us because Bo loves our tea,” said Milo’s Sweet Tea brand director Alison Pierce. “We loved to hear that, and Bo is from Birmingham and we’re from Birmingham and we’re both national brands.
“It felt like a natural fit. Our brand stands for authenticity, and it felt very authentic that Bo was already a fan.”
And that’s the God’s honest truth of how the endorsement deal between Milo’s Sweet Tea and Auburn quarterback Bo Nix became the biggest story nationally on one of the biggest mornings in the history of college athletics. Scouts honor. Pinky swear. Nix announced his endorsement deal with Milo’s Sweet Tea on InstaGram at 12:02 a.m. and it was trending nationally faster than he could drink that first cup of Milo’s on a hot summer’s day.
What a win for Nix. What a victory for college football. What a touchdown for Milo’s Sweet Tea, right?
But then the tea might have steeped a little too long, so to speak.
Because college football is insane, it all turned into some version of this for the tea makers: Oh, Dear Lord, please don’t let this nice thing that we did blow up in our faces.
It didn’t because here’s the great thing about college football fans in Alabama: we’re all rational, logical thinkers who know, without anyone having to tell us, that just because Milo’s Sweet Tea loves Auburn’s starting quarterback that doesn’t mean that Milo’s Sweet Tea wants Auburn to beat Alabama in the Iron Bowl.
“Having a busy day?”
That’s the first thing I asked the kind and hard-working brand director of Milo’s Sweet Tea when we spoke over the phone.
“You have no idea,” Pierce said.
Look, I said, this is a fun story. It just shows how much people love college football and Milo’s Sweet Tea.
“People have the same passion for Milo’s Sweet Tea as they have for college football,” Pierce said.
Oh, I know. We all know. Everyone loves Milo’s Sweet Tea.
“Where did the CEO of Milo’s Sweet Tea go to school?” I asked. “This is a question everyone is going to ask.”
Pierce didn’t want to get it wrong, she said. She didn’t want to tell me the wrong thing.
Oh, I know. We all know.
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Tricia Wallwork, the granddaughter of Milo, the CEO of Milo’s Sweet Tea, went to Auburn University for her undergraduate studies. Gulp.
But, seriously, why Auburn and not Alabama for the endorsement?
“I don’t know how many times I’ve been asked that,” Pierce said.
Gulp.
“We’re willing to partner with anyone within reason who is a good fit,” Pierce said.
Gulp.
“We didn’t anticipate how much attention it would garner,” Pierce said. “We’re just getting so much.”
Gulp.
Think Milo’s Sweet Tea pairs well with Bo Nix, national brand ambassador? Did I ever tell y’all that Milo’s Sweet Tea really pairs well with grapefruit juice and vodka? We call that a Firefly down yonder way.
Gulp. Gulp. Gulp.
By lunchtime on Thursday, after most Auburn fans had already consumed at least seven glasses of Milo’s Sweet Tea (because pick-six plus one), the wackiness of college football brewed itself into the historic day. The Iron Bowl of sweet tea, in the first hours of the NIL era, was on like Donkey Kong.
“We will drink Red Diamond until Bryce Young gets a Milo’s deal,” one popular Alabama fan, Cody Kirk, wrote to me on Twitter.
“If you spend any money at Milo’s, you’re a Barner,” wrote Kaylor Hodges, another Alabama fan. “I don’t make the rules.”
They were joking.
Me thinks.
I know this for sure, though. The NIL era for college athletics is going to be fun, and it’s going to make these sports we love so much sweeter one cup of sweet tea at a time. The adventures of Milo’s Sweet Tea on Day One were funny, yes, but here’s the long drink of sweet tea for a really great story. Tricia Wallwork, granddaughter of Milo, proud and talented CEO of the family business, went to Auburn — no fire-flying lie — but then attended law school at the University of Alabama.
Joseph Goodman is a columnist for the Alabama Media Group. He’s on Twitter @JoeGoodmanJr.
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